This isn't just an Xbox 360 pictured to the right. It's the official video game console of the National Football League. Microsoft has reached a multiyear sponsorship deal with the NFL that makes the Xbox the league's official game device. The company will work with the NFL's kids health program Play 60 "to help teach kids the importance of a healthy and active lifestyle while having fun with Kinect for Xbox 360," reads a league statement. As part of the sponsorship, the NFL will integrate Kinect into events for the Play 60 program, which urges kids to be physically active for 60 minutes a day.